No streak shame
Miss a day and your streak quietly pauses — no punishment notification, no months of practice wiped. We celebrate showing up, not perfection.
No false scarcity
No fake countdowns, no 'limited time' urgency, no 'only 3 left at this price'. Pricing is honest and stable.
Easy cancel
Cancellation is one tap from settings or the App Store / Play Store. No retention flow, no 'are you sure?' loop.
No sneaky upsells
Premium prompts appear when relevant — never mid-flow on action-completion screens. The 7-day trial gives you full access; we don't gate features mid-flow to force an upsell.
No fake reviews
Every testimonial is verifiable and shared with the user's explicit consent. We won't publish a quote we can't show you the source for.
No engagement metrics
We don't optimize for time-in-app or DAU. Streaks pause instead of resetting; depth of practice is what we measure.
No dark patterns.
A list of things we will not do, ever. Use this page to hold us accountable.
Pricing
- No fake countdowns or 'limited time' urgency
- No surge pricing or A/B-tested price discrimination
- No auto-renewing trials with hidden cancel paths — cancellation is one tap in App Store / Play Store
- Annual savings are real and stated; no fake reference price
Engagement
- No streak-shame or guilt-trip notifications
- No re-engagement push (no 'we miss you', no 'your habit is at risk')
- No fake activity feeds ('5 people just started a challenge near you')
- No engagement metrics surfaced to users (follower counts, comparison ranks)
- Streaks pause rather than reset — missed days don't punish months of practice
Onboarding
- No opt-out toggles for things you didn't opt into
- No required social-account linkage to continue
- Guest mode lets you browse the full catalog without signing up
- Personalisation prompts are skippable, not required
Cancellation
- Cancellation is one tap from settings — no friction-added flow
- We never ask 'are you sure?' more than once
- Cancellation does not delete your data; you can resubscribe and continue