Compare · vs Fabulous
Ameleva vs Fabulous.
Fabulous coaches morning and evening routines. Ameleva is broader: five life areas, five tracking methods, guided 3–21-day journeys.
For users who want polished audio-guided morning and evening routines, Fabulous is a strong specialist. For users who want habits across five life areas (mind, focus, voice, people, body) with five tracking methods, guided 3–21-day journeys, each person on their own phone, and personalized shareable streak cards with your own photo, Ameleva is the broader fit. Ameleva ships optional end-to-end encryption (AES-256-GCM) for habit logs and journaling; Fabulous does not. Ameleva plus is the only plan, at $7.99/month or $49.99/year, with a 7-day free trial on the Annual plan that auto-renews.
Approach
Ameleva vs Fabulous — the core difference.
Ameleva
Five-minute personal growth system.
Five-minute personal growth system: lessons end in one concrete daily action; journeys where each day brings a concrete action you can do.
Fabulous
Fabulous's focus.
Morning & evening routine coaching with daily journeys.
Company
About Fabulous.
- Launched
- 2013
- Headquarters
- Paris, France
- Founders
- Sami Ben Hassine and Amine Laadhari
- Platforms
- iOS, Android, Web
- Research origin
- incubated at Duke University's Behavioral Economics Lab (Center for Advanced Hindsight), led by Dan Ariely
Key features
What Fabulous ships.
Morning, afternoon, and evening rituals
Stackable routines you build from small habits, designed around behavioral-science cues and triggers throughout the day.
Journeys
Multi-day themed programs (sleep, focus, exercise, mindfulness, productivity) that drip new habits and lessons over time.
Coach Fabulous and daily coaching series
On-demand audio coaching library plus narrative daily check-ins that nudge you through each ritual.
Make Me Fabulous
One-tap shortcut that picks a meditation, stretch, breathing exercise, or power nap based on the time you have available.
Sphere
Premium content collection with deeper coaching series and guided sessions surfaced inside daily routines.
Community circles and live challenges
Themed group challenges and a global community feed for accountability and motivation.
Journaling, gratitude, and mood check-ins
Daily reflections, mood ratings, and trackers for sleep, water intake, and gratitude.
Focus and deep work timers
Built-in focus sessions with Picture-in-Picture support so the active routine stays visible while you work in other apps.
Pricing
Pricing — Ameleva vs Fabulous.
Ameleva
- Plan
- Ameleva plus is the only plan; lapsed accounts become read-only (history stays visible).
- Monthly
- $7.99/month
- Annual
- $49.99/year
- Free trial
- 7-day free trial on Annual; auto-renews unless cancelled 24 hours before trial end.
- Family / group plan
- Not offered as a separate SKU at launch
- Platforms
- iOS + Android
- Languages
- English, Spanish, French
Fabulous
- Free tier
- Free tier includes a basic daily routine and limited habit tracking; most journeys, coaching content, and challenges require Premium.
- Monthly
- $16.99/month
- Annual
- $39.99/year
- Lifetime
- varies by promo (around $79.99 when offered)
- Trial
- 7-day free trial on annual; some campaigns offer a 30-day all-access pass that converts to $39.99/year
- Notes
- Prices vary widely by region and in-app promotion; the app surfaces different paywall offers (roughly $16.99–$59.99 range).
Matrix
Ameleva vs Fabulous
| Feature | Ameleva | Fabulous |
|---|---|---|
| Approach | Five-minute system: each lesson ends in one concrete daily action. | Morning & evening routine coaching with daily journeys. |
| Morning/evening routine guidance | Curated lessons + habit templates | Extensive audio-guided routines (signature feature) |
| Categories covered | 5 life areas (mind, focus, voice, people, body) | Routine-focused (~4 areas) |
| Habit tracking methods | 5 distinct methods (checkbox, scale, counter, choice, timer) | Checkbox + ritual completion |
| Guided journeys | 3–21-day journeys; one lesson + one action daily, research-sequenced | Linear journeys, solo |
| End-to-end encryption | Optional, AES-256-GCM + PBKDF2 | Not offered as a user feature |
| 365-day pixel calendar + streak shields | Yes; streak shields with Ameleva plus | Progress screens and streaks, no annual pixel view |
| Personalized shareable streak cards | Yes — milestone cards with your own photo, shareable as visual proof | Streaks with levels and freeze, but no personalized photo-based reward card |
| Free trial | 7-day free trial on the Annual plan; auto-renews into an annual subscription | Limited; premium-pushed |
| Premium price | $7.99/month or $49.99/year (7-day trial → annual) | ~$8.33/month annual |
| Content focus | 5 life areas (mental health, productivity, communication, relationships, health) covered evenly | Self-care and wellness rituals — mostly mindfulness, sleep, fitness, and productivity |
| Habit-tracking methods | 5 methods: checkbox, scale, counter, choice picker, timer | Ritual-based checkbox habits stacked into morning/afternoon/evening routines |
| Structured programs | 3–21-day journeys; one short lesson plus one action per day | Journeys (multi-day themed programs) |
| AI coach | No AI coach; lessons and journeys are human-authored | Daily coaching narrative plus 'Make Me Fabulous' shortcut; AI for personalization only |
| Apple Watch | Not available at launch | Yes (watchOS 8.0 or later) |
| Languages | English, Spanish, French | 7 languages: English, French, German, Japanese, Portuguese, Simplified Chinese, Spanish |
| Privacy / encryption | Optional end-to-end encryption with AES-256-GCM for journal and habit data | Standard cloud storage; no E2E encryption advertised |
Verdict
When to pick which.
Pick Ameleva if
- You want habits beyond morning/evening routines
- You want guided 3-to-21-day journeys
- Encryption for journaling matters to you
- You like sharing milestones as photo-based streak cards
Pick Fabulous if
- You want polished, audio-guided morning and evening routines as the centerpiece
- Routine-building is your only goal at this stage
- You appreciate Fabulous's onboarding storytelling
FAQ
Comparison questions.
- Is Fabulous backed by real science?
- Yes. Fabulous was incubated in Duke University's Behavioral Economics Lab (Center for Advanced Hindsight), advised by Dan Ariely. The team applies habit-stacking and behavioral-economics principles and employs behavioral scientists and psychologists.
- How much does Fabulous cost?
- Roughly $16.99/month or $39.99/year in the US, with a 7-day free trial on the annual plan. Lifetime plans and 30-day all-access campaigns appear occasionally. Prices and paywall variants change by region and promotion.
- Does Fabulous have a free version?
- Yes, but it is intentionally limited. The free tier covers a basic daily routine and a small number of habits. Most journeys, coaching series, live challenges and Sphere content require Premium.
- What is 'Make Me Fabulous'?
- A one-tap shortcut that picks a short activity based on the time you have — typically a meditation, stretch, breathing exercise or power nap. It lowers the friction of starting a session.
- How is Ameleva different from Fabulous?
- Fabulous centers on morning, afternoon and evening rituals; Ameleva spans five life areas. Ameleva pairs micro-learning with 5 habit-tracking methods and 3–21 day journeys across mental health, productivity, communication, relationships and health.
- Does Fabulous work on Apple Watch?
- Yes, on watchOS 8.0 or later. You can check in on routines from the wrist. Ameleva is iPhone and Android only at launch.
- What languages does Fabulous support?
- Seven: English, French, German, Japanese, Portuguese, Simplified Chinese and Spanish. Ameleva ships in English, Spanish and French, fully translated across the entire app and content library.
- Which app is better for accountability with friends?
- Fabulous, if you want public crowd motivation; Ameleva, if you want private practice. Fabulous offers global community circles and live challenges. Ameleva's journeys run individually on each person's phone with the same daily lesson and action.
Try Ameleva, free trial.
Five life areas, five tracking methods, full journey library included.