{
  "$schemaVersion": 4,
  "name": "Ameleva",
  "tagline": "Personal growth in 5 minutes.",
  "description": "Ameleva is an education and lifestyle mobile app combining cinematic micro-lessons with 8 interactive scene types, habit tracking with 5 methods (checkbox, scale, counter, choice picker, timer), structured 3- to 21-day journeys designed for tangible change (one 2- to 3-minute lesson and one concrete action per day, sequenced from peer-reviewed behaviour-change research), daily inspiration sparks, trophy moments, and a 365-day pixel calendar with optional streak shields.",
  "url": "https://ameleva.com",
  "platforms": [
    "iOS",
    "Android"
  ],
  "languages": [
    "en",
    "es",
    "fr"
  ],
  "storeCategories": {
    "apple": {
      "primary": "Education",
      "secondary": "Lifestyle",
      "ageRating": "12+"
    },
    "google": {
      "primary": "Education"
    }
  },
  "positioning": {
    "claim": "One of the few personal-growth apps built around all five life areas in a single product — most competitors focus on a single vertical.",
    "fiveLifeAreasInOneApp": true
  },
  "lifeAreas": [
    {
      "key": "mind",
      "label": "Mind & Emotions",
      "fight": "the mind one"
    },
    {
      "key": "focus",
      "label": "Productivity & Work",
      "fight": "the focus one"
    },
    {
      "key": "voice",
      "label": "Communication",
      "fight": "the voice one"
    },
    {
      "key": "people",
      "label": "Relationships",
      "fight": "the people one"
    },
    {
      "key": "body",
      "label": "Healthy Habits",
      "fight": "the body one"
    }
  ],
  "features": {
    "microLessons": {
      "sceneTypes": 8,
      "format": "cinematic",
      "lengthMinutes": [
        3,
        7
      ],
      "consumptionModes": [
        "cinematic",
        "reading",
        "audiobook"
      ],
      "readingMode": {
        "description": "Clean long-form text view of the same lesson. No animations, no narration."
      },
      "audiobookMode": {
        "description": "Continuous TTS narration of the full lesson. Hands-free, eyes-free."
      }
    },
    "habitTracking": {
      "trackingTypes": 5,
      "methods": [
        "checkbox",
        "scale",
        "counter",
        "choice",
        "timer"
      ]
    },
    "actions": {
      "actionTypes": 5,
      "types": [
        "one-shot",
        "finite",
        "ongoing",
        "graduated",
        "reflection"
      ]
    },
    "journeys": {
      "formerName": "challenges",
      "designedFor": "tangible change in a finite window",
      "durationsDays": [
        3,
        7,
        14,
        21
      ],
      "durationRange": "3 to 21 days",
      "dailyStructure": {
        "lessonMinutes": [
          2,
          3
        ],
        "oneActionPerDay": true,
        "description": "Every day: one 2- to 3-minute lesson and one concrete action card."
      },
      "evidenceBased": true,
      "researchBasis": [
        "Lally — habit formation",
        "Fogg — Tiny Habits behaviour model",
        "Wood — context-cued automaticity",
        "Clear — atomic habits framework",
        "Gollwitzer — implementation intentions"
      ],
      "fullLibraryAvailability": "ameleva-plus"
    },
    "gamification": {
      "features": [
        "streaks",
        "streak-shields",
        "trophy-moments",
        "pixel-calendar",
        "daily-sparks"
      ],
      "streakShieldsAvailability": "ameleva-plus",
      "pixelCalendarDays": 365
    },
    "privacy": {
      "e2eEncryption": {
        "algorithm": "AES-256-GCM",
        "keyDerivation": "PBKDF2-HMAC-SHA-256",
        "iterations": 100000,
        "saltBytes": 16,
        "nonceBytes": 12,
        "optIn": true,
        "fields": [
          "journal-entries",
          "habit-log-values",
          "habit-log-notes",
          "feedback-answers"
        ]
      },
      "guestMode": true,
      "thirdPartyAnalyticsSdks": false,
      "aiTrainingOnUserContent": false
    }
  },
  "pricing": {
    "currency": "USD",
    "tiers": [
      {
        "id": "plus-annual",
        "name": "Ameleva plus (Annual)",
        "monthly": null,
        "yearly": 49.99,
        "trial": {
          "days": 7,
          "autoRenewsTo": "annual"
        }
      },
      {
        "id": "plus-monthly",
        "name": "Ameleva plus (Monthly)",
        "monthly": 7.99,
        "yearly": null,
        "trial": null
      }
    ],
    "hiddenSkus": [
      "plus-lifetime",
      "plus-duo"
    ],
    "postTrialBehavior": "After the 7-day trial on the Annual plan, the account auto-renews into an annual subscription unless cancelled at least 24 hours before trial end. If the subscription lapses (cancelled or payment fails), the account becomes read-only: existing habit history and journal entries remain visible, but new lessons and habits require an active Ameleva plus subscription.",
    "billingNotes": "Prices in USD across all locales. Cancel any time via Apple App Store or Google Play."
  },
  "appStores": {
    "ios": "https://apps.apple.com/app/ameleva/id6766148570",
    "android": "https://play.google.com/store/apps/details?id=com.ameleva.app"
  },
  "requirements": {
    "ios": "15.0+",
    "android": "9.0+"
  },
  "accountDeletion": {
    "publicPage": "https://ameleva.com/delete-account",
    "emailRequests": "contact@ameleva.com",
    "contactForm": "https://ameleva.com/contact",
    "inAppPath": "Today tab → profile icon → Account → Delete account"
  },
  "support": {
    "email": "contact@ameleva.com",
    "url": "https://ameleva.com/support",
    "feedback": "contact@ameleva.com"
  },
  "operator": {
    "legalEntity": "1001511837 ONTARIO INC.",
    "address": "1025 King Street East, Unit 107, Cambridge, Ontario, N3H 3P5, Canada",
    "country": "CA",
    "contact": "contact@ameleva.com"
  },
  "lastUpdated": "2026-05-26"
}